How to write PacketFabric

PacketFabric is a word mark that should always be written in the same way and never altered.

  • PacketFabric must never have a space between the words
  • PacketFabric must always start with a capital P and have a capitalized F

Primary Logo

Where possible, use the primary logo.

There are two versions available for light and dark backgrounds. Use your best judgment to select which logo works best with your background.

Allow space for at least half the width of the PacketFabric emblem all the way around the logo.

The scale and proportion can be determined by the available space.


Secondary Logo

When horizontal space is an issue the vertical lockup can be used.

The primary logo should always be first choice.

The vertical logo is made by using the inner diamond space between the emblem and the word mark. Allow space for at least the width of the inner diamond within the PacketFabric emblem all the way around the logo.

The scale and proportion can be determined by the available space.


Logo Emblem

The PacketFabric logo emblem can sometimes be used on its own.

This should only occur when the name PacketFabric can be seen elsewhere in the same situation. For example, the emblem can be used as a favicon or an account image for social media.

When using the emblem it must always be in color.


Monochrome Logo

Use the monochrome versions of the logo when color can not be used.

For example, when adding the logo to an image or a complicated background.

The emblem on its own must never appear monochromatic.


Incorrect Logo Use

Please DO NOT:

  • Use the word mark alone
  • Change logo colors
  • Outline the logo
  • Rotate the emblem
  • Skew the logo
  • Switch the order of elements
  • Adjust the ratio of the elements
  • Change the font
  • Change the spacing
  • Use the old logo
  • Use the emblem alone in monochrome

Colors

Primary

#2B77F3
RGB: 43, 119, 243
CYMK: 82, 50, 0, 5

#FFB800
RGB: 255, 184, 0
CYMK: 0, 28, 100, 0

Secondary

#FF6B5B
RGB: 255, 107, 91
CYMK: 0, 76, 66, 0

#4DD486
RGB: 77, 212, 134
CYMK: 74, 0, 70, 0

#202124
RGB: 32, 33, 36
CYMK: 11, 8, 0, 92

#13334C
RGB: 19, 51, 76
CYMK: 75, 33, 0, 70

#778899
RGB: 119, 136, 153
CYMK: 22, 11, 0, 40

#E4E4E4
RGB: 228, 228, 228
CYMK: 0, 0, 0, 11

#FAFAFA
RGB: 250, 250, 250
CYMK: 0, 0, 0, 2